Google Analytics can be very powerful in helping you grow in your business by providing you with the right insight into your marketing strategies and plans. However, it has some complexities when it comes to its terms and metrics and hence you need to understand how to use it for your business growth. Down below we have shared the most important points related to the usage of Google Analytics for your business growth.
Basics of Google Analytics
Why do you need it?
How to use it for your business
Google Analytics Basics Google provides so many tools for online marketers and Google Analytics is one of them. It helps to track your site’s performance by collecting certain data.
Elements of Google Analytics:
- How many visitors visit your page?
- Where do these visitors come from?
- How do they interact with your site’s elements?
- How much time do they spend on your site
Data Processing Google Analytics does not present the raw data before you but processes them into the relevant categories. It presents the collected data into different segments. The first is User data and the other is the session data.
Report Generation Google Analytics represents the reports in the combination of dimensions and metrics. It helps to make complex data simple and presents the reports before you in the form of visuals. However, not all the dimensions and metrics can be combined together to generate the report. Only those dimensions and metrics belonging to the same scope can be combined to generate a report.
Why Do You Need Google Analytics?
Google Analytics has much significance for your business purpose. Some of them have been noted below:
Tailoring Your Marketing Efforts From giving you an idea of your site performance to visitor behavior with your site, Google Analytics helps you to make necessary improvements in your marketing strategies to get the maximum benefits of your marketing strategies. Besides, you also get to learn about the place where your maximum visitors come from and you can invest in those areas to maintain the number of your visitors. You can tailor your marketing strategies and reap the best out of them.
Improving Your SEO Google Analytics helps to answer many of the questions about user’s interaction with your site, the number of traffic in your site, which of your landing pages are receiving the maximum number of sites, what are the search queries used by the visitors to locate your site. Through these data, you can work on improving your SEO, identify the most effective keywords that drive traffic, and work on them accordingly.
Follow these steps to set up your Google Analytics account:
- Step 1: Set up Google Tag Manager
- Step 2: Create a Google Analytics account
- Step 3: Set up analytics tag with Google Tag Manager
- Step 4: Set up goals
- Step 5: Link to Google Search Console
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