SEO Audits: The server files affecting your SEO

There are multiple files on your server such as .htaccess, sitemap.xml, and robots.txt and others, which directs the search engine how to access your website’s content. By optimizing these files, they are organised properly and can improve your rankings in the search results.

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.htaccess

The .htaccess file helps in specifying and applying configuration directives on your website. This file provides you the facility to check how web users and search engines are commanded to particular pages on your website, enable custom error pages, and apply 301 redirects.

robots.txt

The robots.txt file is present in the root of a website which prevents web spiders from accessing important folders on your website. It is very necessary to follow a particular format when you are optimizing this file. It is basically used for folders that weaken the theme of your website and offers a barrier to robots, like PDF files.

sitemap.xml

The optimization, submission, and making of a sitemap.xml file helps search engine spiders to better navigate your site. This file also helps people to easily scan your whole website for important information. It offers a link and short description for every page on your site, arranging each page and then offering the order of necessary pages of your site to the less important pages.

Other factors

Other server configurations like HTTP headers, 404 error pages, and page loading times also affect the search engine traffic. 360 Digital Idea will detect and recommend you the best possible way by which you can easily optimize these files to get positive results.

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Features

 Silver

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 Enterprise

Number of keyphrases optimized (Keyphrases with less than 1M results)    Up to 100 Up to 150  Up to 200   Custom
Pages Optimized    Up to 20 Up to 30  Up to 40   Custom
Technical Website Analysis & Opportunity Report         Custom
Keyword research & selection         Custom
Keyword mapping to target pages        Custom
Title Tags & Meta descriptions        Custom
Robots.txt optimization        Custom
XML sitemap creation & submission        Custom
Quarterly Earned Media Content Assets ‚Äď Content, Linkbuilding, Consulting, or CRO Assets¬† ¬†4.5 Content, Outreach, UX, or CRO Assets 9 Content, Outreach, UX, or CRO Assets¬† 12 Content, Outreach, UX, or CRO Assets ¬†Custom
Google My Business optimization (if needed)        Custom
Information architecture audit        Custom
Canonicalization analysis        Custom
Initial external link analysis and disavow        Custom
Link redirect audit        Custom
Internal linking restructuring & optimization        Custom
Duplicate content analysis        Custom
Header Tags Optimized (Ex. H1s)        Custom
Setup of website sitemap        Custom
Image optimization        Custom
Custom 404 error page setup and optimization        Custom
Schema Implementation (JSON-LD)        Custom
Google Analytics setup w/ conversion tracking        Custom
Google Analytics traffic analysis        Custom
Google Data Studio Reporting Dashboard Setup  4 dashboards  8 dashboards   8 dashboards  Custom
Initial visitor profile report        Custom
Ongoing quarterly keyword ranking reporting        Custom
Ongoing monthly traffic, goal & CPL reporting        Custom
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SEO Audits: The on-page factors affecting your SEO

Is there any benefit of having a website which is attractive but no one sees it? 360 Digital Idea has many clients who have well-maintained, attractive, and pleasing websites that were not able to rank at the top and they don’t know the reason behind it. What are the reasons if a website is attractive but does not rank at the top?
The most important reason in such situations is the content in one way or the other. It means that there is not much content on each page, same or missing titles and meta descriptions, or several links that take the users to the same page, i.e. duplicate content.
360 Digital Idea has a team of specialists who will examine these on-page ranking obstacles and suggest the necessary modifications with the help of SEO audit. Detecting and solving these on-page issues can have efficient, immediate, and optimistic impact on your rankings.

SEO Audits: The off-page factors affecting your SEO

The other factors that affect your ranking are known as off-page factors. Off-page factors play an important role in search engine‚Äôs ranking algorithms. These factors usually pay attention on links ‚Äď the number of links possessed, the anchor text used, and the position of these links.
Most of the web users cannot detect these off-page factors, and it is not possible to spot them manually. At 360 Digital Idea, we have a set of tools and services that enables off-page analysis. 360 Digital Idea will detect these issues and factors and plan a strategy that helps in building your website’s reputation and increase your ranking.

SEO Audit Services: Avail the complete audit and action plan

A complete SEO audit is the fastest and effective way to check why your website is not ranking at the top. The SEO audit services offered by 360 Digital Idea are 100% transparent. You can have complete access and know where your money is actually going.

Resolve your queries with SEO Audit Services

If your business is not ranking at the top of search results, and you have no idea about it. Contact 360 Digital Idea, a leading search engine optimization that provides SEO audit services. We have specialists who can analyze your site and prepare the strategies to make your business visible at the top of search results.
These experts conduct an overall analysis to determine your website’s strength and plan SEO strategy. They detect both on-page and off-page factors that affect your search positions. They also provide a complete SEO audit report, along with competitive scoreboard, and future strategies which can drive more valuable leads.

How Does SEO Audit Services Work?

360 Digital Idea first analyses your website to know what strategies should be implemented and what actions are needed to optimize it for search engines. On the basis of this analysis, 360 Digital Idea provides recommendations to improve the ranking of your website and boost the revenue. These recommendations include duplicate content, dangling links, web copy editing, HTML validation, page downloading time, site statistics, and error pages.

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