Advertising in LinkedIn, Website
LinkedIn is a social networking site specifically for businesses and professionals. It is used by more than 47 million Indians. Thus, LinkedIn Marketing is very important for B2C as well as B2B Businesses.
LinkedIn Marketing comes with the following advantages that are worth considering:
Following are the types of LinkedIn Ads possible:
LinkedIn Advertising Cost would vary based on a lot of factors. LinkedIn Advertising is done through LinkedIn Campaign Manager which is a self-serve platform. The LinkedIn Advertising cost is determined by an auction system. The two most important costs are Budget i.e., the total amount you would like to spend per day per campaign and Bid Strategy, i.e., how much would you be willing to pay for each action taken on your ad. The campaigns can be run using either CPM (Cost Per Mille) or CPC (Cost Per Click) strategy. For InMail Ads, the advertisers are charged per send.
Just like Google Adwords and Facebook Ads Manager, LinkedIn Campaign Manager is the Ads Management Tool of LinkedIn. Advertisers can create new ads, track the ad performance, set and edit bid and ad run settings and even stop or edit the campaigns using LinkedIn Campaign Manager.
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