No more guessing games

360 Digital Idea's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry and competitor research, calculate ROI, and make strategic decisions.

  • AI powered by IBM Watson
  • Billions of data points powering strategic recommendations
  • Integrated with Salesforce, Nutshell, etc.
  • Mobile app delivers lead intel on the go
  • Stay ahead of trends with Google AI machine learning
  • Discounted to 360 Digital Idea clients

MarketingCloudFX Integration Partners

amazon seller central
fb custom audiences

A Smarter Way To Do Digital


Crystal-clear lead reporting

View information instantly about how your leads arrive on your website, what pages they visit, what campaigns are driving phone calls and other vital information.

With this tool, you'll be able to seamlessly manage leads and phone calls from the web. You'll receive daily reports of new leads, in addition to real-time reporting of their activity on your website, their contact information, and what they're looking for.

You'll never need any other lead management software again.


Track phone call sources, listen to transcripts, and so much more

With CallTrackerFX, you're given the power to track the source of your phone calls, see real-time data, view call transcriptions, and so much more. The platform integrates seamlessly with Google Analytics to provide your business with real-time data through our web-based interface or through the MarketingCloudFX mobile app.

CallTrackerFX allows businesses to more accurately track their online ROI by generating and attaching specific phone numbers to their marketing campaigns.


Discover the businesses looking at your company

This proprietary software CompanyTrackerFX provides a previously unheard of glimpse into what companies visit your website and how they spend their time.

CompanyTrackerFX provides a daily, weekly, and monthly report of the companies that are visiting your website, the pages they viewed, how long they spent on your site, and how many times they've visited.

This kind of software makes qualifying new leads a breeze.

Leads contacted within 5 minutes achieve a
15% increase in close rate

Our powerful tools give your sales team more real-time
intel on website leads and phone calls.


Outpace the competition with insights from machine learning

ContentGeniusFX and PredictionGeniusFX are powered by the latest in machine learning and artificial intelligence: IBM Watson and Google AI. Our tools allow rapid analysis and decision making for key strategic questions in your campaign.

ContentAnalyticsFX demonstrates the value you receive from investing in great content for your websites. ContentAnalyticsFX reports visitor and conversion data, content value, and engagement for every piece of content developed and launched with the software.

Our platform identifies what content topic will deliver the best ROI or predict the SEO impact of upcoming page edit. Better data analysis means better decisions and improved results for your website.

MarketingCloudFX Mobile App

Stay up to date on the go

Our free mobile app for iOS and Android allows you to stay connected to all core features of MarketingCloudFX from the office and beyond.

Get live, real-time notifications of new leads and phone calls coming in from your website. Keep track of product/service demand and always be informed on how your marketing campaigns are performing.

Built-in CRM Connections

Integrate with your existing CRM to manage leads

Make sure leads are being properly distributed to your sales team by connecting your CRM into MarketingCloudFX. Sync data across platforms, giving you accurate insights into your sales funnel.

MarketingCloudFX connects seamlessly with leading CRM platforms including

  • Pipedrive
  • Salesforce
  • Zoho
  • Insightly

... and many more.


Make data-driven decisions

PredictionGeniusFX uses Google's deep learning platform and historical data collected by 360 Digital Idea to develop predictions for how a piece of new or upgraded content will perform on your site and the kind of results we can expect on Google's SERPs. Predictions are based on billions of data points which 360 Digital Idea has warehoused over the years.

This software is proprietary, and gives clients a massive marketplace advantage. No other agency in the world has these capabilities or the ability to provide real-time performance predictions.

Did You Know?

Marketing CloudFX is powered by Google AI, the same technology Google
uses to power their search algorithm Rank Brain.


Get next-level, actionable insights from your website.

Ever wonder where your competitors get their traffic from or what their market share is for a certain search term? Curious what other companies are browsing your website and what pages they are looking at? Wonder no more — CompetitorSpyFX and CompanyTrackerFX provide detailed insights on your competitors and industry.

Track competitors progress in key digital marketing KPIs in CompetitorSpyFX.


Reach more potential customers using automation

Purchasing decisions aren't made instantly, especially online. Two key features of MarketingCloudFX help deepen your brand's relationship with potential customers.

LeadNurtureFX creates an intelligent, hands-off approach to re-engage returning visitors to your website. With custom triggers, you can create powerful workflows designed to nurture your leads to completion without you lifting a finger.

We will create automated lead nurture email campaigns to move your customers through your sales funnel.


Use client feedback to your advantage

ReviewBoostFX is a powerful tool to help maximize the benefits of positive online reviews and can help you increase the number of high-impact testimonials from happy customers.

If you've ever questioned the power of online reviews, you won't after using this tool.

Nurtured leads make 47% larger purchases than non-nurtured

(Source: The Annuitas Group)

Make lead generation costs transparent

Your company’s cost per lead (CPL) isn’t a mystery with CPLdashboardFX. With this advanced tool, your business can discover your CPL from digital marketing strategies like pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, and more.

We go a step further with CPLdashboardFX, though.

CPLdashboardFX also calculates your adjusted CPL, which includes untracked actions, like store visits. For companies with physical locations, this feature becomes invaluable when measuring the impact of your custom digital marketing strategy on a weekly, monthly, or yearly basis.


Get real-time insight into user behavior

Discover how new customers or leads interact with your website with insightful video recordings from VisitorRecorderFX. With this tool, your business and your dedicated account manager can uncover new ways to improve your website’s usability.

With a seamless website experience, you make it easier for visitors to research your company, purchase your products or services, or contact your business for more information. These actions can have a direct impact on your revenue, as well as your future growth.


Use data to create an unparalleled user experience

Make a personalized user experience seamless with PersonalizeFX. Give potential clients and current customers what they want with a website experience tailored to their industry, company, location, and even previous actions on your site.

For B2B and B2C, PersonalizeFX offers a powerful and innovative way to reach, interact, and move your target market to conversion. Plus, it helps your business provide the custom and personalized experiences that people want in today’s data-driven world.

With PersonalizeFX, you can redefine the user experience in your industry, accelerating your bottom line.

MarketingCloudFX Pricing

Silver Plan Gold Plan Platinum Plan
($99/month for existing customers)
($199/month for existing customers)
($299/month for existing customers)
Monthly Visitor Limits Under 50,000 visitors/month 50k-2m visitors/month 2m-5m visitors/month
Platform setup and configuration
Rollout training call with sales funnel analyst
Monthly Lead Tracking through LeadManagerFX
Lead Status options
Import options for closed lead data from CRM
Website conversion path tracking for every lead
Notes field for lead tracking
Call Tracking through CallTrackerFX Up to 100 calls/mo. tracked Up to 200 calls/mo. tracked Up to 300 calls/mo. tracked
Includes 3 call tracking numbers Includes 5 call tracking numbers Includes 5 call tracking numbers
Up to 50 calls/mo. transcribed Up to 75 calls/mo. transcribed Up to 100 calls/mo. transcribed
Conversational intelligence analysis
Company prospect visit tracking through CompanyTrackerFX
Platform will track visits to client website from all companies, and provide data on company visits
This tracking occurs whether or not the lead converts
CompetitorSpyFX competitor analysis tool for 5 competitors
Competitor rankings and growth trend
Competitor word and page count
Competitor domain rating and link tracking
Market share tracking
AI-powered SEO tool access
ReviewboostFX reputation monitoring and review tracking platform setup Review tracking for 1 location Review tracking for 2 locations Review tracking for 2 locations
Facebook reviews
Google reviews
Yelp reviews
Data export of historic reviews
Monitoring dashboard for lifetime review metrics
CRM connector for most CRM platforms
Leads from website will automatically be pushed into CRM platforms
Access to MCFX mobile application for iOS and Android platforms
LocalFX citation monitoring tool

Have more than 5,000,000 visitors/month? Give us a call for a custom quote

Technology is in 360 Digital Idea DNA

Over 1,600
websites developed
and launched

founded in 1996,
before Google

$2m+ Invested
into dedicated
R&D team

Unmatched results driven for our clients

$1.5 Billion

Client Revenue Generated In Last 5 Years

4.6 Million

Leads Generated In Last 5 Years

1.8 Million

Phone Calls Generated In Last 5 Years