Mastering SEO in the Age of Mobile and Local Search: A 12-Step Guide

Mastering SEO in the Age of Mobile and Local Search: A 12-Step Guide

Mastering SEO in the Age of Mobile and Local Search: A 12-Step Guide

Welcome to the world of SEO in 2023. We’re already halfway through the year, making it a great time to reassess your SEO strategy and see how far you’ve come. In recent years, the emphasis on content marketing has been huge, with businesses investing substantial resources and budgets into creating valuable content. However, it’s crucial to remember that content marketing alone isn’t enough to boost your search rankings. SEO remains the cornerstone, especially with Google’s ever-evolving algorithm that adapts to technology trends and user behavior.

In this blog, we’ll explore a 12-step guide to mastering SEO in today’s landscape, focusing on the technical side and how it intertwines with content marketing, mobile search, and local search optimization.

Part 1: Crafting Valuable, Targeted, and Persona-Centric Content

Create topical content with semantic keywords: In the past, we used to stuff our web pages with a single keyword, thinking it would boost our rankings. Not anymore. Now, it’s about creating content that revolves around a bunch of related keywords, not just one. Google is pretty smart at figuring out what a page is about. So, don’t overdo it with a single keyword.

Effective keyword research: Keyword research is still crucial, but the way we do it has changed. Instead of following outdated methods, think about what words your ideal customers might use to find your products or services. Start with a list of topics, refine It with tools like Keyword Planner, and consider user intent. This gives you a list of keywords to guide your SEO and content strategy.

Don’t forget about meta data: While meta data may not directly impact your rankings, it’s still important. When your page shows up in search results or on social media, the meta title and description matter a lot. So, make them catchy and descriptive with the right keywords.

Optimize for users, not just search engines: SEO used to be all about pleasing search engines. Now, it’s about fine humans. If your content is easy to read and understand, it’s more likely to rank well, get more links, and be shared more.

Part 2: Optimizing for Mobile Search

Use Accelerated Mobile Pages (AMP): AMP is Google’s way of making websites load faster on mobile. It strips away things that slow down your site, making for a smoother mobile browsing experience.

Speed is key: Mobile users are impatient; they want sites to load quickly. Google prefers fast sites too. To make your site faster, optimize images, reduce the use of flash, and compress code (HTML, CSS, and JavaScript).

Optimize for micro-moments: People on mobile devices often search for quick answers or solutions. They have “I-want-to-know,” “I-want-to-go,” “I-want-to-do,” and “I-want-to-buy” moments. Be there with the right content when they need it.

Part 3: Optimizing for Local Search


Local search is all about making it easy for people to find your business, whether they’re on mobile or desktop.

Claim your Google Business listing: This is crucial. It helps users find your business quickly. Make sure your contact info is easy to find on your website.

Use Schema Markup: This helps search engines understand your content better and display it more effectively in search results.

Prioritize user experience: Think about what your users need. Whether they’re on desktop or mobile, their experience should be your top concern.

Part 4: Link Building and Social Networking

Link building and social networking are still important for SEO.

By consistently creating valuable content and engaging with your audience, you can build the authority your website needs for better search rankings.

To take your SEO efforts to the next level and achieve the best results, consider partnering with 360 Digital Idea, the leading digital marketing company. We specialize in optimizing your online presence through cutting-edge SEO techniques, content marketing, mobile and local search strategies, and link building. With our expertise, your business can reach new heights and secure a prominent position in the digital landscape. Contact us today to explore how we can elevate your online visibility and help you achieve your marketing goals.


Q1: What is SEO, and why is it important in 2017?

A1: SEO stands for Search Engine Optimization. It’s the practice of improving your website’s visibility in search engine results. In 2017, SEO remains vital because it helps your website rank higher, making it more likely for people to find you online.

Q2: What’s the role of content marketing in SEO?

A2: Content marketing and SEO go hand in hand. Quality content helps attract and engage visitors, and it can also improve your search rankings. It’s an essential part of a successful SEO strategy.

Q3: How has keyword optimization changed in recent years?

A3: Keyword optimization has evolved. Instead of focusing on a single keyword, it’s better to create content around a group of related keywords. Google now understands the context and meaning of words, so over-optimizing with one keyword can be counterproductive.

Q4: Why is mobile optimization crucial for SEO in 2017?

A4: Mobile optimization is vital because more people are using mobile devices to browse the web. Google favors mobile-friendly websites, and slow-loading sites can deter users. Optimizing for mobile ensures a better user experience and higher search rankings.

Q5: What are “micro-moments” in mobile search?

A5: Micro-moments are when users search for quick answers or solutions on their mobile devices. For example, someone might search for “nearby restaurants” when they’re looking for a place to eat. Recognizing and catering to these micro-moments is crucial for SEO.

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